Top 5 Beauty Retail Apps in Greece Q2 2024

In the second quarter of 2024, the top 5 beauty retail apps in Greece exhibited diverse performance trends in downloads and active users. Here's a closer look at the data, sourced from Sensor Tower.

SEPHORA - Maquillage, Parfum saw a fluctuating download trend, starting strong with 13.9K downloads in the first week of April and peaking at 18.9K the following week. However, downloads gradually decreased, reaching a low of 4.1K in mid-June before a slight rebound to 5.1K by the end of the quarter. Weekly active users for this app started at 21.3K in early April, peaked at 27.2K by mid-April, and then gradually decreased to 21.2K by the end of June.

Notino: profumi e cosmetici experienced a sharp initial drop in downloads from 3.3K in the first week of April to 1.1K in mid-April, followed by minor fluctuations and ending the quarter at 844 downloads. The weekly active users mirrored this trend, starting at 9.5K, dropping to 6.5K by late April, and stabilizing around 5.8K by the end of June.

BEAUTY BAY maintained relatively low download numbers throughout the quarter, with weekly downloads ranging from 90 to 224. Its active user base also saw minor fluctuations, starting at 746 in early April, dipping to 593 mid-month, and then stabilizing around 679 by the end of June.

CHARLOTTE TILBURY had a slow start with downloads, ranging from 14 to 201 throughout the quarter. The app's weekly active users showed a gradual increase from 404 in early April to 546 by mid-June, before slightly decreasing to 492 at the end of the quarter.

Lush Fresh Handmade Cosmetics displayed minimal download activity, with numbers peaking at 13 in late April and stabilizing at 7 downloads in subsequent weeks. No active user data was available for this app during the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.